InSight Agency - Building Profitable Relationships

The VeriSign brand has tremendous recognition. But their IT audience was essentially unaware that VeriSign offered Managed Security Services (MSS). The strategy to leverage the VeriSign brand to boost awareness of its Managed Security Services was obvious. More subtle was the challenge to link core VeriSign attributes to key MSS benefits. Our solution was this "Peak" creative, which shows that the massive strength, experience and size of VeriSign enables its Managed Security Services to help customers reach the peak of network security.

Targeted at high-level IT managers, we used rich-media to communicate clear, concise messages. A strong offer and effective layout got the attention of this hard-to-reach audience.

We were confident that embedded systems developers have a sense of humor…well, at least we figured if we put some motion around a compelling message and added some vibrant colors, we'd get their attention. And we did! We exceeded our target ROI, which is no easy feat for a commodity product in a saturated market.

This rich media email was targeted at hard-core application developers. Clearly, they enjoyed the humor and animation, as it achieved the highest response RSA Security ever received from its in-house list.

What better way is there to show two monoliths combining forces than to show two monoliths combining forces? As the VeriSign and IBM doors close to protect the precious corporate information gems, who wouldn't feel secure? Many people replied, asking for more information. And IBM liked the template so much, they asked to use it again!

When we gave RSA Security the evil eye as an ad concept 3 years ago, we thought that was the end of it. But it has been such a powerful image for them, that we've re-purposed it for direct mail, banner ads, co-op ads and now an email campaign. What's next? Maybe free tattoos of the evil eye at their next trade show?

This HTML email employed animated gifs and rollovers to attract attention and enhance communication. Using rollovers allowed interested viewers to get more information ASAP, while keeping the email skimmable and compact.