There are many "stars" in the application developer community. Several work for RSA Security, and we featured them in this integrated campaign to boost response. It worked! Year-over-year leads doubled from 7,000 to 14,000.

This print ad launched the campaign. Since the featured "crypto star" was in Australia, we shot the pool table with a model locally, then remotely art directed a photo shoot in Australia to get the head shot.

There are many "stars" in the application developer community. Several work for RSA Security, and we featured them in this integrated campaign to boost response. It worked! Year-over-year leads doubled from 7,000 to 14,000.

This banner took its cue from the print ad. When it ran, industry click-through averages were dropping fast, to below .5%.That made our click-through averages of .53% to 1.4% on various sites look real good.

There are many "stars" in the application developer community. Several work for RSA Security, and we featured them in this integrated campaign to boost response. It worked! Year-over-year leads doubled from 7,000 to 14,000.

This direct self-mailer continued featuring our Aussie crypto star, and achieved a respectable 1.2% response rate.

There are many "stars" in the application developer community. Several work for RSA Security, and we featured them in this integrated campaign to boost response. It worked! Year-over-year leads doubled from 7,000 to 14,000.

This print ad featured another Aussie crypto star, and the same composite imaging technique was used as in the pool ad.

There are many "stars" in the application developer community. Several work for RSA Security, and we featured them in this integrated campaign to boost response. It worked! Year-over-year leads doubled from 7,000 to 14,000.

This direct mail postcard marked the end of this highly successful integrated campaign.

There are many "stars" in the application developer community. Several work for RSA Security, and we featured them in this integrated campaign to boost response. It worked! Year-over-year leads doubled from 7,000 to 14,000.

This print ad integrated thematically, but was outside the planned integrated campaign as RSA Security asked us a year later to produce another ad featuring a crypto star. The photo shoot was a lot easier to manage this time, as he worked in Silicon Valley.