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RSA Security wanted to dominate the evolving market for wireless apps. "Zeke and Zen" put them on the path to fulfilling this goal. An email drew our audience to this flash animation. Not only it did get good click-through, but it kept working as it was "passed along" within the developer community. |
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RSA Security wanted to dominate the evolving market for wireless apps. "Zeke and Zen" put them on the path to fulfilling this goal. This print ad spawned the adjoining integrated pieces. It is a great
example of award-winning creative bringing clear strategy to life. |
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RSA Security wanted to dominate the evolving market for wireless apps. "Zeke and Zen" put them on the path to fulfilling this goal. This HTML email worked as the front end to bring viewers to the flash
animation piece. It needed to get attention, and tease the audience
into wanting to see more. |
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RSA Security wanted to dominate the evolving market for wireless apps. "Zeke and Zen" put them on the path to fulfilling this goal. The success of this banner ad shows the drawing power of integrated
campaigns. By the time this ad ran, many in the target audience had
seen the print ad and the flash animation. |
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RSA Security wanted to dominate the evolving market for wireless apps. "Zeke and Zen" put them on the path to fulfilling this goal. This direct mail postcard got great results at a lower cost per lead
than previous RSA Security mailers. Again, this can be attributed to
leverage from the entire integrated campaign, as it dropped after the
ads had run for several months and flash animation had been sent. |
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