|
|
|
       |
      |
|
"Joan," so named because of her Joan Crawford eyes, became a celebrity in the developer community. During her run, RSA Security saw product awareness climb 15% and leads jump from 500 the year before to 4,000. This print ad was the beginning of the "Joan" series. It also brought InSight to the attention of RSA Security's authentication security division, which soon hired us to do its integrated campaigns as well.
|
|
"Joan," so named because of her Joan Crawford eyes, became a celebrity in the developer community. During her run, RSA Security saw product awareness climb 15% and leads jump from 500 the year before to 4,000. This banner ad worked in tandem with the print ad, providing another "touch" to the same audience. Click-through was outstanding, scoring as high as 9% on one site! |
|
"Joan," so named because of her Joan Crawford eyes, became a celebrity in the developer community. During her run, RSA Security saw product awareness climb 15% and leads jump from 500 the year before to 4,000. This print ad sparked a lot of attention, including from one techie who pointed out that we didn't accurately depict how electricity behaves. We felt artistic license overrode technical accuracy, although we did send him a T-shirt. |
|
"Joan," so named because of her Joan Crawford eyes, became a celebrity in the developer community. During her run, RSA Security saw product awareness climb 15% and leads jump from 500 the year before to 4,000. This banner ad again complimented the print ad. It continued Joan's
magic touch by achieving click-through from 1.2% to 4.4% on various
sites. |
|
"Joan," so named because of her Joan Crawford eyes, became a celebrity in the developer community. During her run, RSA Security saw product awareness climb 15% and leads jump from 500 the year before to 4,000. This print ad built on Joan's recognition factor, using her image reflected rather than large and bold. Using this technique helped increase the impact of the primary benefit message "speed to market." |
|
"Joan," so named because of her Joan Crawford eyes, became a celebrity in the developer community. During her run, RSA Security saw product awareness climb 15% and leads jump from 500 the year before to 4,000. This banner ad took the campaign to the end of the road, ending Joan's
year-long reign. |
|
"Joan," so named because of her Joan Crawford eyes, became a celebrity in the developer community. During her run, RSA Security saw product awareness climb 15% and leads jump from 500 the year before to 4,000.
|
|
;)
;)
;)
;)
;)
;)
;){kind=link}