Ubizen, a prominent Belgian high-tech firm, had little play in the US market. When we launched their brand in the US with this integrated campaign, it got so many leads they had to shut it down early. Indeed, when the CEO saw the report of over 10,000 qualified leads, he nearly choked on his morning waffle.

We created 'Coffee Joe' to be a character who would entertain both U.S. and European audiences. This print ad served as the foundation and hit the target audience – busy IT managers – with the strength of a triple espresso.

Ubizen, a prominent Belgian high-tech firm, had little play in the US market. When we launched their brand in the US with this integrated campaign, it got so many leads they had to shut it down early. Indeed, when the CEO saw the report of over 10,000 qualified leads, he nearly choked on his morning waffle.

This micro site captured and tracked leads from every vehicle in the integrated campaign. Receiving real-time performance reports on each campaign element gave Ubizen’s executive team real-time cost-per-lead information. All they had to do was sit back and watch the leads pour in.

Ubizen, a prominent Belgian high-tech firm, had little play in the US market. When we launched their brand in the US with this integrated campaign, it got so many leads they had to shut it down early. Indeed, when the CEO saw the report of over 10,000 qualified leads, he nearly choked on his morning waffle.

This banner ad brought in leads from around the world, and performed well above industry average at a 1.1% click-through rate.

Ubizen, a prominent Belgian high-tech firm, had little play in the US market. When we launched their brand in the US with this integrated campaign, it got so many leads they had to shut it down early. Indeed, when the CEO saw the report of over 10,000 qualified leads, he nearly choked on his morning waffle.

Ironically, the 'Coffee Joe' campaign generated so many U.S. leads this DM had to be cancelled! We translated it into Italian and UK English and ran it in Europe just for kicks. Sure enough, the campaign kept grinding out the leads!

Ubizen, a prominent Belgian high-tech firm, had little play in the US market. When we launched their brand in the US with this integrated campaign, it got so many leads they had to shut it down early. Indeed, when the CEO saw the report of over 10,000 qualified leads, he nearly choked on his morning waffle.

Cracking the US market is one thing. Receiving over 10,000 leads (20% highly qualified) from this HTML email is another. In fact, Ubizen was so busy following-up good leads, it’s rumored that Belgian chocolate consumption in the company’s lunch room fell to an all-time low.

Ubizen, a prominent Belgian high-tech firm, had little play in the US market. When we launched their brand in the US with this integrated campaign, it got so many leads they had to shut it down early. Indeed, when the CEO saw the report of over 10,000 qualified leads, he nearly choked on his morning waffle.

The French version of the print ad used different creative (a European coffee cup). Every key step went through an extensive evaluation with our native language marketing professionals. In this way, the French ‘got’ the message just as clearly as their cohorts across the English channel.