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| Fear Is A Friendly Motivator: RSA Security sells e-security. And protection from cybercrime is the primary reason companies use their product. The number of high-level prospect leads this unique direct mailer generated was scary. |
| A Sophisticated Appeal: RSA Security provides high-tech insurance against e-security breaches. Their target audience is high-level decision makers at major enterprises. This colorful direct mailer framed the message with picture-perfect clarity – and, more importantly, pulled some eye-popping results! |
| Stop the bleeding! CoStasis is a sprayable liquid hemostat marketed by Cohesion Technologies. Basically, this device helps control surgical bleeding. Our direct mail postcard had one objective: drive traffic to a major trade show. When Cohesion reps saw the mob of nurses lining up to see CoStasis in action, we knew we’d done our job. |
| Claiming Mindshare: RSA Keon PKI uses sophisticated technology for a practical need: safeguarding email. This direct mail campaign delivered the message in an unforgettable way. And gave RSA Keon just the kind of buzz that makes a difference. |
| From Head Bashing to Buddhism: This color insert for an envelope direct mailer leveraged the creative from an ongoing integrated campaign. When RSA Security saw how easy, and economically, we converted an existing DM to one that drove attendance to a Cisco trade show, they were so pleased they didn’t know whether to meditate or form a mosh-pit! |
| Take Your Best Shot: This direct self-mailer was part of a highly successful integrated campaign that doubled leads from 7,000 to 14,000. |
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