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| The target customer for Optimize Solutions is conservative and powerful. Our challenge was to design a memorable brand that would resonate with this audience. The distinctive and powerful letterforms accomplished this goal. |
| Skyway offers enhancements for several high-end guitar brands. To connect Skyway with these established brands, they asked us to create a "mark that that will nestle us nicely between Gibson and Fender..." |
| Appearing before the now-famous Nike swoosh, the interplay of type and grahics served to focus attention on the Ultraserv name. They also reflected the company's goal of providing of a smooth, integrated solution. |
| Intergy develops integrated software pathways to products that extend the functionality of Medical Manager's flagship medical practice software. They asked for a mark that showed connectivity and integration, with a sense of continuity. |
| The CEO requested we develop an ID that was powerful, memorable, and included the colors of his alma mater (Cal Berkeley). Happy to accommodate, we launched NeuColl with a brand he was proud to represent. |
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