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| A just-out-of-the-gate startup, Optimize Solutions asked us to create an ID system to launch the company. Step one was to establish the company positioning and develop a tag that reflected it. Then, the logo and tag ID were developed and reflected in a visual that reinforced the message. |
| Commissioned to inject new messaging and life into Serena's brand, we developed new corporate and product positioning platforms and a new ID system. Working with established corporate logotype and colors, we developed product ID and a collateral model that included the Web site, brochures, email templates, data sheets and more. |
| Brought in as NeuColl was being formed, we helped with initial strategy and positioning, then developed a strong brand to launch it into the market place. The colors, graphics and logotype reflected the CEO's vision of NeuColl as a solid, professional, innovative company. |
| A leader in the early days of distributed object computing, Visigenic asked us to clearly and memorably communicate this. A complete ID system built around "connected objects" accomplished this goal. When Borland purchased Visigenic, it chose the same powerful graphics as the logo for the company Inprise. |
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