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Lumisys described itself as the "gold standard in medical image digitizing," and asked us to communicate this in their annual report. This cover graphic depicts digitizing and links it with "gold" - both in words and imagery.
Borland came to us to help keep internal morale high and build brand by leveraging its sponsorship of a boat in Around Alone, the world's toughest ocean race. This poster helped accomplish Borland's goal.
After completing a comprehensive messaging/positioning project, we created corporate and product collateral. This corporate brochure communicated the new corporate vision, and introduced the revitalized Serena brand.
Ubizen's corporate marketing team in Belgium loved the work we did for the U.S. unit. Appreciating our "California spirit," they soon let their local agency go and hired us as their agency of record. This email template and data sheet reflect some of the new-look collateral we created for them.
As a new company that inherited a rich product portfolio, Cohesion asked us to develop positioning and imagery to introduce the company to the marketplace. These trade show visuals feature the image that became the key corporate graphic.
Laserscope's aesthetic lasers help repair damaged skin. Our challenge was to create an image that represented beautiful skin, and that would appeal to our MD target audience. With a large assist from Botticelli, we accomplished our goal.
With systems software for medical practices, Medical Manager sells to an audience that is conservative, and not always on top of the latest digital technologies. The same can be said for their stockholders, and this annual report communicated, in words and graphics, the advantages of technology to a non-technical audience.

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