As the first company to bring medical image digitizers to market, Lumisys was the king. But as imposters began to steal market share, Lumisys needed to reinforce its strong value proposition. After Elvis performed, Lumisys saw a significant spike in sales and contacts. Its stock price doubled in the year the ad ran.

Many prospects believed their VPN's were secure. RSA Security knows that's not the case, and asked us to get their attention with an educational ad. And yes, make them feel a bit fearful about their security. "Fearsome Eye" prompted RSA Security's president to say: "This is the best ad this company's produced, ever.

With a goal of attracting 5 new channel partners, RSA Security wanted to run an educational ad 6 times over the course of a year. We developed "Hank" to educate, and why not, entertain at the same time. Hank attracted so many quality leads that RSA Security was thrilled to pull the ad after 3 months - short-rate notwithstanding!

Newly spun-off, Cohesion came to us to develop a brand that reflected its vision. "Tools" introduced the company to the market, and served as the foundation for messaging and imagery used in trade show graphics, brochures and mailers. Cohesion soon attracted the attention of a major medical distributor that now serves as its worldwide sales channel.

To reach a "C" level audience, you have to tell them something they need to hear - and you have 2 seconds to do it. "Van Gawk" spoke to them on many levels at once, and RSA Security was happy that so many of them listened. The ad ran 4 times and, with its companion direct mail, generated over 700 leads.

Laserscope was in a bind. Sales were slow even though this Laserscope laser was clearly superior to the competition. Lack of awareness was the problem, and they asked us to get the word out to as large an audience as possible. "Caddy" did the job. The sales team said awareness increased, resulting in a shorter sales cycle and more deals.

Year-to-year attendance at the RSA Conference was stagnant. Having switched to a larger venue, they asked us to try and boost attendance. Our solution was to create the Geek, and through this ad, banner ads and billboards, make him a star. It worked! Attendance increased by 30%, and - spurred on by popular demand - the Geek performed at the conference.