|
|
|
       |
    |
;) |
;) |
;) |
;) |
;) |
|
We have a simple strategy to keep banner ads fresh, while leveraging the recognition factor from an integrated campaign. We develop two at a time, and run them for 2 weeks each, in rotation, for 2-3 months. |
|
For the "Hockey Hank" campaign, we negotiated a print ad contract that included a substantial discount on the publication's channel portal. |
| RSA Security asked us to introduce the "Keon" product name by linking it to the well-known company brand. |
|
Even if prospects hadn't seen the print ad or couldn't recognize this as a Van Gogh painting, the eerie eyes got their attention. Click through was well above industry average. |
| This tough guy had all the muscle he needed to keep hackers from getting through the door. The ad performed strongly as well. |
| You can have powerful creative and messaging, but without a good offer response rates will be low. "Lineup" had a good offer, and got great response. |
| AltoWeb approached us to develop creative that would drive prospects to download a free trial. Benefits were clearly stated, with explosive results. |
|