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| Marketing Automation: The Technology Behind Successful Customer Interactions | ||||||
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Marketing activities in many different channels will introduce your company to potential customers. How effectively these leads are managed impacts the ROI on your marketing dollars and the cost per sale. Marketing automation technology gives you an opportunity to maximize the value of every lead. It enables you to deliver better qualified leads to sales, increase revenue per lead while reducing direct contacts, run more effective lead generation programs, and more. There are three key technology components in our marketing automation solution: |
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1-Tracking & Measurement Help You Run Better Programs |
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| Automated tracking and measurement provides you with a wealth of information. You will get real-time reports, customized to your specific requirements, that reveal what lead generation or customer retention activities are working well, and which need adjusting. You can even improve some activities by testing, or making adjustments "on-the-fly." |
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2-Automatic Lead Capture, Qualifying and Routing Saves Money |
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Each lead is captured through a Web interface. It can be automatically qualified and routed as you designate. Data can be stored in a database hosted by our technology partner and delivered in your preferred format, or integrated seamlessly with your CRM. |
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3-Cascading Campaigns Improve ROI and Boost Sales |
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With each captured lead, the initial qualifying information separates hot leads from the rest - which are the majority of your leads. Through an ongoing series of electronic communications called a "cascading campaign," we help you mine revenue opportunities in your "B" leads. Closing more deals using existing leads lowers the ROI on your lead generation activities. Moving potential customers along the sales cycle, without using expensive personal contacts, significantly lowers your cost per sale. |
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We Use MA Technology To… |
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| - Set up a secure database
based on your programs and customer-base - Host and manage the system - Provide Web-based interface for self-service queries and reporting - Enable CSV downloads from the database - Offer automatic update to database from marketing programs or channels - Implement rules-based cascading campaigns |
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What do you need help with? |
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home | portfolio | building relationships | integrated campaigns | customer interactions | about us | contact us |
| Marketing Automation Benefits |
| - Increased
response - Personalized interactions - Targeted incentives - Improved process - More accountability - Automatic fulfillment - Better programs - Higher revenue - Loyal customers |
